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TCO Agromart orange leaf icon svg

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TCO Agromart Home Hero

 

One of the main driving factors for this new website was to celebrate the combination of three websites into one: TCO Agromart, Northumberland Grain, and TCO Grain. The elephant in the room meant that there was an enormous amount of information to present without making the client feel overwhelmed. Along with these three websites contained information for six Agromart locations – including all products, services, and contact information.

TCO Agromart’s Website Needs
  1. Organizing this massive amount of information into something more manageable for both the company and the client.
  2. Website security needed a tune-up.
  3. Site traffic was very low relative to the amount of information they had been presenting all this time.
  4. The current design was dated, awkward to read, and less intuitive for visitors to navigate.
  5. TCO Grain was costing a substantial amount of money each month from the live DTN market updates. A more affordable option is desired.
Check out how we tackled their requests.

Website Redesign orange leaf icon svg

What We Delivered Agribytes plant icon in orange and green

A new site to organize their services

A complete redesign of the website means Hoegy’s can offer more than a “coming soon” banner to their customers. We kept the navigation menu simple, with “Services” as one of the first choices. We organized their services into categories such as fertilizer, crop protection, seed, custom application, agronomic advice, and farm supply. Each category leads the visitor to a page about that service, often including a gallery and description of available products, video clips, and additional information. We followed a conventional design to make it more intuitive for visitors.

Increasing website traffic

People are much more likely to visit a website if there contains what they are looking for. We improved Hoegy’s website traffic by creating custom content that answers questions from the perspective of the visiting client. Simple lists, short descriptions, and photos allow the visitor to know very quickly what Hoegy’s has to offer. Carefully placed call-to-action (CTA) buttons with mail or phone icons also help visitors contact Hoegy’s directly, without having to hunt for that information either.

Functional for both employees and clients

The website now acts as a “one-stop-shop” for clients, employees, and prospective employees that provides the right amount of information each is seeking out. Clients are able to easily navigate through the website and contact Hoegy’s with any questions or concerns. Likewise, employees can also navigate through to double-check product lists and suppliers. Potential employees are also able to view current job listings by clicking a button right on the homepage. This is all done without having an excessive amount of information for clients to process. It’s to the point and immediately answers questions like “Does Hoegy’s carry X product?” or “Are there any job openings at Hoegy’s?” That’s functional in our books!

A simple yet interactive design with modern flair

The main focal point of the homepage was to be the Hoegy’s Farm Supply Ltd. logo as the logo is very engaging and unique. Our graphic designer created their logo as an animated svg for strong engagement. We focussed on a modern white look with a color pallette of orange and green from the Hoegy’s logo. Green hover border effects were added to increase engagement. The services section featured video content, easy navigation, and embedded Seed Guides (as PDFs) for customers to download. A careers page was also added with functional application form for prospective employees.

A functional employee login portal

The new Agconnexion Portal is easily accessible from a button at the top right corner of the page. This secure login portal for employees allows for quick access to important company resources without dampening the user experience for clients.

What We Delivered Agribytes plant icon in orange and green
A new site to organize their services

A complete redesign of the website means Hoegy’s can offer more than a “coming soon” banner to their customers. We kept the navigation menu simple, with “Services” as one of the first choices. We organized their services into categories such as fertilizer, crop protection, seed, custom application, agronomic advice, and farm supply. Each category leads the visitor to a page about that service, often including a gallery and description of available products, video clips, and additional information. We followed a conventional design to make it more intuitive for visitors.

Increasing website traffic

People are much more likely to visit a website if there contains what they are looking for. We improved Hoegy’s website traffic by creating custom content that answers questions from the perspective of the visiting client. Simple lists, short descriptions, and photos allow the visitor to know very quickly what Hoegy’s has to offer. Carefully placed call-to-action (CTA) buttons with mail or phone icons also help visitors contact Hoegy’s directly, without having to hunt for that information either.

Functional for both employees and clients

The website now acts as a “one-stop-shop” for clients, employees, and prospective employees that provides the right amount of information each is seeking out. Clients are able to easily navigate through the website and contact Hoegy’s with any questions or concerns. Likewise, employees can also navigate through to double-check product lists and suppliers. Potential employees are also able to view current job listings by clicking a button right on the homepage. This is all done without having an excessive amount of information for clients to process. It’s to the point and immediately answers questions like “Does Hoegy’s carry X product?” or “Are there any job openings at Hoegy’s?” That’s functional in our books!

A simple yet interactive design with modern flair

The main focal point of the homepage was to be the Hoegy’s Farm Supply Ltd. logo as the logo is very engaging and unique. Our graphic designer created their logo as an animated svg for strong engagement. We focussed on a modern white look with a color pallette of orange and green from the Hoegy’s logo. Green hover border effects were added to increase engagement. The services section featured video content, easy navigation, and embedded Seed Guides (as PDFs) for customers to download. A careers page was also added with functional application form for prospective employees.

A functional employee login portal

The new Agconnexion Portal is easily accessible from a button at the top right corner of the page. This secure login portal for employees allows for quick access to important company resources without dampening the user experience for clients.

A new site to organize their services

A complete redesign of the website means Hoegy’s can offer more than a “coming soon” banner to their customers. We kept the navigation menu simple, with “Services” as one of the first choices. We organized their services into categories such as fertilizer, crop protection, seed, custom application, agronomic advice, and farm supply. Each category leads the visitor to a page about that service, often including a gallery and description of available products, video clips, and additional information. We followed a conventional design to make it more intuitive for visitors.

Increasing website traffic

People are much more likely to visit a website if there contains what they are looking for. We improved Hoegy’s website traffic by creating custom content that answers questions from the perspective of the visiting client. Simple lists, short descriptions, and photos allow the visitor to know very quickly what Hoegy’s has to offer. Carefully placed call-to-action (CTA) buttons with mail or phone icons also help visitors contact Hoegy’s directly, without having to hunt for that information either.

Functional for both employees and clients

The website now acts as a “one-stop-shop” for clients, employees, and prospective employees that provides the right amount of information each is seeking out. Clients are able to easily navigate through the website and contact Hoegy’s with any questions or concerns. Likewise, employees can also navigate through to double-check product lists and suppliers. Potential employees are also able to view current job listings by clicking a button right on the homepage. This is all done without having an excessive amount of information for clients to process. It’s to the point and immediately answers questions like “Does Hoegy’s carry X product?” or “Are there any job openings at Hoegy’s?” That’s functional in our books!

A simple yet interactive design with modern flair

The main focal point of the homepage was to be the Hoegy’s Farm Supply Ltd. logo as the logo is very engaging and unique. Our graphic designer created their logo as an animated svg for strong engagement. We focussed on a modern white look with a color pallette of orange and green from the Hoegy’s logo. Green hover border effects were added to increase engagement. The services section featured video content, easy navigation, and embedded Seed Guides (as PDFs) for customers to download. A careers page was also added with functional application form for prospective employees.

A functional employee login portal

The new Agconnexion Portal is easily accessible from a button at the top right corner of the page. This secure login portal for employees allows for quick access to important company resources without dampening the user experience for clients.

Contact

Agribytes logo in green and orange colors
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