TCO Agromart Ltd.

Careful, search engine optimization research was conducted based on competitors, current search trends, and the vision for the new site’s functionality and look. We looked at every detail from restructuring the URLS, creating new meta titles and descriptions, setting up analytics, examining competitor sites, technical improvements, and indexing all pages shortly after launch.

We also redesigned the footer of the page to show contact and location information for all six of their agromarts. The result is clear, easy to read, and intuitive.

The new website was set up with a valid SSL certificate, a premium theme, pro plugins, and a web application firewall for logging into the site.

Installing the latest analytics technology (Google Analytics 4) paired with Google Search Console and Google Tag Manager meant that we had a baseline measurement right off the bat. Our previous keyword research meant the site was already optimized as soon as it went live, so we submitted our sitemaps into GSC and began the indexing process.

A fresh new look meant a cohesive colour scheme, navigation menu, and systematic placement of content so the visitor can easily browse through without feeling frustrated. One way we reduced user frustration was through a drop-down style design feature. This feature hides most content on the screen unless the user clicks the arrow to show more information. This allows the visitor to quickly browse through types of fertilizer (for example) and then click on a specific one for additional information. We used this feature on several pages, allowing the visitor to know what to expect when navigating around.

An interactive video provided by TCO Agromart was used in the hero section of the website to get the user engaged as soon as they land on the site. TCO’s imagery was used throughout to accompany the content to highlight it’s staff and organization. Stock imagery was used along with their own images to complete the website. Typography from TCO Agromart’s branding was used throughout the website and give the website a strong, professional look to the content.

Phase 2 of this project emphasizes this critical part of the plan. All the information from TCO Grain is being consolidated into the markets page using widgets to display live market feeds. These widgets greatly reduce the overhead costs associated with obtaining a separate website (tcograin.com), plus the user stays on one website, not bouncing around to completely different website, their experience is cohesive.

As a bonus, we included a really cool timeline feature on their about page. This presented the history of TCO Agromart in a visual, yet informative way.

Easy-to-use job submission board for the company, featuring a front-end submission system with a no-index page that is bookmarked for internal use. This system streamlines the job posting process, requiring only a PDF job description and a specific URL, making it efficient and convenient for the company using our premium tools.